Audience Analysis Paper

Table of Contents Introduction Audience Characteristics to consider Communication Channels What to consider when making the presentation How to ensure your message is effective Conclusion References Introduction To make presentations of the quarterly sales information to the company managers, sales people and customers, is a daunting task. It requires consciousness  audience  analysis techniques including analysis of the varied characteristics of the audience, use of appropriate communication channels and effective communication strategies. Audience research is the most  crucial  aspect of any communication campaign. It involves analysis of the  audience  demographic factors, psychographic and emotional factors (O’Hair Kreps, 1990, p. 203).Advertising We will write a custom essay sample on Audience Analysis Paper specifically for you for only $16.05 $11/page Learn More Audience Characteristics to consider Communication should focu s on the distinct characteristics of the people to whom the information is relevant. Making a presentation to an  audience  with managers, the actual sales persons and the intended customers can be extremely difficult. The presenter must organize the information to suit the characters. The presenter needs to  learn  the  audience  characters early enough. Some of the distinguished characteristics of the audience to consider including: Specialization of the target audience.  Sales managers and sales people are most  gifted  specialists in sales matters. The information shared should appeal to their creativity and specialty to be relevant to them. The information shared should include the most current  data  in sales innovation. Include  new  information about the happenings in the sales  field  to attract their attention (Smith Mounter, 2008, p. 29). The managers and sales people will use the information to increase sales. Audience diversity.  Underst anding the identities of the target audience should be a top priority for the presenter. The presentation should take into consideration the variations in gender, age, cultural and religious beliefs, sexual orientation, physical and mental abilities of the audience. None of these issues should be ignored in the presentation. The presenter should be sensitive towards these variations as they offer both opportunities and challenges when communicating. The information presented should meet the diverse variations of the  audience  for it to be relevant. Chances are that the audience will ignore the message if it is not well structured to meet their  class  selection. This calls for a thorough research on the  audience  diversity  prior to making any  communication  presentation (Wood, 2010, p. 5). Presentation should never compromise the diversity of the meeting audience. Interpersonal Imperatives.  This is perhaps the most indispensable of all the congregation chara cteristics. It has to do with the varied needs of the people in the audience. The presentation should meet the  demand  by the managers to maintain control in the sales operations and management. The information shared should single out their  individual  responsibility towards the achievement of sales success. On the other hand, sales people would need to be appreciated. The information should be shared in such a manner as to make the sales people  feel  the  company’s love towards them.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their need for  inspiration  and encouragement should not be omitted in the presentation. At the same time, customers need to feel included in the entire sales process. They are an integral part of the whole process. They should not be ignored in the planning, implementation and evaluation stages of the sales process (Wood, 2010, p . 10-11). All needs should be profiled before. The presentation should  meet  each profiled need. Communication Channels Communication should never be one direction only. Effective communication occurs when there is a  substantial  interaction between the perceived senders and receivers. Feedback is essential in the process of communication (Wood, 2010, p. 17). This calls for selective choice of the most reliable channels to use for correspondence. Oral communication is the most effective  means  because the participants see, listen to and  meet  each other directly. The participants are able to see each other’s natural reactions and body language in real time. Other channels that the presenter can use to  convey  the report include: Editorial publications.  This involves the  design  of information to be sent to media houses for third party endorsements. The sales information can be published in the  company’s  journal  and the newslett er and  transmission  to the customers  far  and wide. This increases the chances of growing the sales revenues of the company. Equipment aided communications. The presenter can use equipments such as the projectors, computers and computer applications such as power point to make  excellent  presentations. Equipments help present information orally given during the presentation. This method is  reasonable, productive and recommendable. What to consider when making the presentation Internal communication is key to the performance of any organization or  company. The responsibility for internal communication lies with all the different stakeholders of the company. The presentation should keep in mind the following: The presentation should point people on the shared. The most  salient  aspect  of the communication should be the impact on people and not the  phenomenon  known as sales. The importance of all the people stakeholders should come out in the present ation. This guarantees continued shopping and  consumption  of the products and services by the customers. It also motivates the sales teams, supervisors, managers and the company shareholders (Smith Mounter, 2008 p. 16).Advertising We will write a custom essay sample on Audience Analysis Paper specifically for you for only $16.05 $11/page Learn More Internal communication is  crucial  to business success.The presentation aims at helping the audiences (participants) get their  role  towards the results projected.  This ensures the discussion is more fruitful.  The crucial role played by or that should be played by the staff and the customers should come out when sharing the quarterly sales figures. Expectations and the general guiding principles for each category of the audience should be clarified. How to ensure your message is effective One will never be able to communicate effectively without designing appropriate communication techn iques and strategies. The presenter must ensure that the communication strategy meets three main characteristics: (O’Hair Kreps, 1990, p. 135). It must be  relevant  to the audience under question. The presentation should  answer  the existing needs of the audience and the  company  at  large. Information shared should be edited to suit the purpose of the presentation. This minimizes the problem of  redundancy  in communication. The strategy used should  ensure  audience  comfort. The choice of the environment  should not impede communication. The language and the audience participation  participation methods used should be easy to the audience. The presenter should reduce  audience  fear and anxiety using ice breakers. Lastly, the presentation should be made using  diverse  methodologies. Different communication strategies should be used considering the  audience  types, their communication needs and the overall goals and objectives o f the presentation. The person making the submission should determine whether to use behavioral rehearsals (role playing), bibliotherapy or case study  analysis.  The option which enables more people to participate in the conversation  is more effective. Conclusion Effective  communication  should provide a  chance  for feedback. It should meet all the needs of the  audience  without compromising their salient characteristics. It should  incorporate  well thought of communication channels. It should be relevant. References O’Hair, D. Kreps, G.L. (1990). Applied Communication Theory and Research. New Jersey: Lawrence Erlbaum Associates Inc Publishers.Advertising Looking for essay on business communication? Let's see if we can help you! Get your first paper with 15% OFF Learn More Smith, L. Mounter, P. (2008). Effective Internal Communication. London: Kogan Page Limited. Wood, J.T. (2010). Interpersonal Communication – Every Encounter. Boston: Wordsworth Cengage Learning. 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